ShowStopper is a step-by-step quick and easy guide to creating videos that reach millions. One of the best things about this book is that you don’t have to go to film school or read it from cover to cover to get the benefits. It’s about more than just shooting a video (nowadays anyone can do that). It’s about displaying your true genius on camera and creating consumable bite size stories that captures the heart of your business, movement, message and/or ministry. Written by Shonda Carter, a recovering “best kept secret”, writer, producer, and director of thousands of entrepreneur videos, music videos, parodies, live shows, and award winning short films. ShowStopper explains how to amplify your presence, tell your story, edu-tain (entertain while educating) your audience, and turn raving fans into ideal clients.
Here’s how to ensure they will watch to the end—how to talk to, instead of at your audience. Why you should never start over just because you think you “messed up”. What your videos must contain to make your viewers hang on your every word. How to write a sales script that converts like crazy. Why you always need a plan BEFORE you press record—how to create “the plan”. This book covers the basics: lighting, sound, editing, camera angles as well as video marketing. But, you will also learn how to use your personality (including the quirks) to stand out from the crowd.
The secret sauce known as video marketing is no longer a secret. The good news is that you don't need a hefty budget or a studio full of expensive equipment to get started. But you do have to start! This book will show you how.
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